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Covering the Difference Terms

In a number of places on our website - both in graphics and in writing - we compare our own prices with those of major eco-friendly competitors.

The brands we use for comparison include the following big names: Method, Ecover, Bio D and Faith in Nature. Claims regarding affordability do not apply to generic supermarket products, or any other brands whose central focus is not on sustainability. Our calculations are made on a ‘pounds per litre’ basis, and do not include products which were on special offer at the time of review. We update these prices on a monthly basis, so they’ll never be out-of-date for long.

As we hope you’re aware, we’re committed to transparency. That’s why we don’t want you to simply take our word for it; feel free to go and check the prices yourselves and send us an email at if you find any products we may have missed.