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About us

Our Story

Supermarket labels have rendered us woefully underinformed. This was a realization which Aaron - our co-founder - came to in the toilet paper aisle of a popular retail outlet. After 20 minutes of scanning product after product, he’d found only bright colours and empty words. Upon speaking with Dan - our second co-founder - Aaron soon discovered that he was not the only one who had encountered this issue.

From this period of toiletry-induced confusion, Green n White was born. We make our decisions based on environmental impact rather than profit, allowing our members to escape the ethical minefield that is the modern supermarket. We strive for absolute transparency in our supply chain, and welcome in-depth scrutiny of our products and methods.

What is Green n White?

Green n White provides you with a one-stop shop for top-quality, environmentally-friendly products at cost price. We take only a modest membership fee, allowing us to offer markedly lower prices than can be found in the supermarket. Since we don’t profit from our products themselves, we are able to focus all of our energy on the sustainability of our range (without being distracted by issues like pricing or margins). Our aim is to make navigating the world as a sustainable consumer both convenient and affordable.

We take a no-excess approach to production and distribution, using simple ingredients contained within minimal packaging. By offering only a single product for each household task, we allow you to source premium-quality sustainable items with minimal effort.

Minimising environmental impact is at the centre of everything we do. As a company dealing in manufacturing and transportation, we know that the onus is on us to make sure that every element of our supply chain is ecologically optimized.

We don’t want shopping green to be a luxury reserved for a privileged few. Our membership model and supply chain structure ensure that the ethical choice is always the affordable choice - for everyone.

No Misleading Claims

We won’t use terms like ‘naturally-derived’ to describe our products: lack of meaningful government oversight has sapped this kind of language of all meaning. Nor will we make implicitly fear-mongering claims like ‘toxin free’ or ‘chemical free’.

One Stop Shop

We offer all the products you’ll need to replace your unsustainable household brands with eco-friendly alternatives. Your membership will allow you to upgrade to an environmentally-sound selection of home essentials, all with a single click.

You call the shots

We’re seeking to build a community, and we understand that we’re not perfect. That’s why we’ve taken steps to ensure that community feedback is a pillar of our planning strategy. We encourage criticism and advice from our members. Please get in touch with us - either via our contact form or on our social media - and have your say!

Meet the team!

Daniel Randolph


Aaron Addicoat


Maya Burnand

Research & Development