We take a no-excess approach to production and distribution, using simple ingredients contained within minimal packaging. By offering only a single product for each household task, we allow you to source premium-quality sustainable items with minimal effort.
Minimising environmental impact is at the centre of everything we do. As a company dealing in manufacturing and transportation, we know that the onus is on us to make sure that every element of our supply chain is ecologically optimized.
We don’t want shopping green to be a luxury reserved for a privileged few. Our membership model and supply chain structure ensure that the ethical choice is always the affordable choice - for everyone.
No Misleading Claims
We won’t use terms like ‘naturally-derived’ to describe our products: lack of meaningful government oversight has sapped this kind of language of all meaning. Nor will we make implicitly fear-mongering claims like ‘toxin free’ or ‘chemical free’.
One Stop Shop
We offer all the products you’ll need to replace your unsustainable household brands with eco-friendly alternatives. Your membership will allow you to upgrade to an environmentally-sound selection of home essentials, all with a single click.
You call the shots
We’re seeking to build a community, and we understand that we’re not perfect. That’s why we’ve taken steps to ensure that community feedback is a pillar of our planning strategy. We encourage criticism and advice from our members. Please get in touch with us - either via our contact form or on our social media - and have your say!
Meet the team!
Research & Development